The design process always starts with you, the user, so we ask ourselves the following questions:
What problem do we need to solve for you?
What are the common complaints?
What needs aren’t being met?
This keeps us focused on developing innovative solutions that solve real consumer needs with a thoughtful (and beautiful) simplicity. From our years working in the tech accessories industry we have come across examples of products that facilitate your life, and those which just add a burden. We wanted to make sure that all of the products we create and bring to market have a purpose and make your life easier.